> For the complete documentation index, see [llms.txt](https://bizppurio.gitbook.io/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bizppurio.gitbook.io/guide/targetmessage/case.md).

# 2. 타깃문자 사례

고객 행동 데이터를 기반으로 실행된 문자 마케팅 사례를 확인해보세요.

## 메시지 기본 구성 요소

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FaD2hUWxhzicfJG3LnAYA%2Fimage.png?alt=media&amp;token=0100ad05-06bf-417d-bb77-b212fec25eea" alt=""><figcaption></figcaption></figure>

## 업종별 사례

### 1. 분양

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FJXe4c5hlG2Bl1hEjTnKd%2F001.png?alt=media&amp;token=329591ed-b4e5-4dfc-ab48-63e410a3c458" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2Ft0k8UHuiPkFtdkvtfs7P%2F002.png?alt=media&amp;token=da05333f-6b21-43e3-aac6-646ee1a18ad9" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FxJxpLWvL1OC0fZhUAGIE%2F012.jpg?alt=media&amp;token=2c49579e-3fe0-43f0-8a4d-56d7f86170b0" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FlchJtV1By83o78WSoktI%2F011.jpg?alt=media&amp;token=b2b4ab06-0747-4600-88da-2d1c8292a7b2" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="KT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FwYAVZCE0FBfXbT0sAXYd%2F004.png?alt=media&amp;token=935d221b-8a14-4264-9fcb-fb356ea6d5c5" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="T MAP" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FTBVxyiyOb9dDOWnFgqQT%2F003.png?alt=media&amp;token=c3b110d7-be1c-41e9-868a-66caf84d181f" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="엘포인트" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2F1SAnwH73ZS7QFc7Gby49%2F005.jpg?alt=media&amp;token=1500833d-c395-434b-869f-9ac027f1e6c3" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FWwlSg6X7rL74V0NMpecQ%2F006.jpg?alt=media&amp;token=60568a08-8f4a-49f7-86b9-219a293dfc84" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 2. 골프

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FPViUwbBwR3PDZcuz2us9%2F013.jpg?alt=media&amp;token=a4dce054-1df6-45da-9662-66408620c3ea" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FGnsYySCugNr9HJuew6V9%2F014.jpg?alt=media&amp;token=76a17cc2-820e-4c71-b0b7-344af4d4a28e" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 3. 뷰티

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2F7OtrGsuh3tgpHbL2gaPf%2F015.jpg?alt=media&amp;token=9ac5feed-5b5e-425d-bba2-d1c767bc483b" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="KT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FV8FSCicUbbBXo2f2IKdZ%2F019.jpg?alt=media&amp;token=bb7ca9f7-1a61-4792-9c93-853fa76d82ff" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="신한카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FBNm55waFwARabXaIEwwL%2F016.jpg?alt=media&amp;token=a7d98728-9f0e-4ac8-92e0-3da13052aaf8" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="하나카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FtuqJiTvkn2Ebo7k7aykV%2F017.jpg?alt=media&amp;token=9f5e976b-4e05-4254-a40b-3f7f425e21dc" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="우리카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FGBiW56KcZ9smQK5kaBza%2F018.jpg?alt=media&amp;token=fc194517-f2dc-4c8d-8eb2-a9a3660d86f1" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 4. 교육

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FBBa1Lp0HNkTK4mBULTLW%2F022.jpg?alt=media&amp;token=2651ea40-ce0e-4cdd-8170-2e50646eb528" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="국민카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2Ftfrk5ys4KRTwRtYpgDFz%2F021.jpg?alt=media&amp;token=16f38aa7-7dc5-4918-91ba-da5af00b6c3a" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="T MAP" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FBGI7YxmBRng9VqXrrQ1O%2F020.jpg?alt=media&amp;token=c5497fb1-943e-459d-b19e-dd5c8083ab2a" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 5. 금융/보험

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FL8yZdBM04Dys6QgHDlh6%2F023.jpg?alt=media&amp;token=ef898197-5d3a-4470-be72-d58cae6cbeff" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="신한카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2F5mraTLgMOE17SS72JCSq%2F024.jpg?alt=media&amp;token=c0ae0d93-aee6-40d5-9043-f1c6630cbc0a" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 6. 자동차

{% tabs %}
{% tab title="T MAP" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FIrCRjG10yoOinUIIlJPg%2F025.jpg?alt=media&amp;token=490273ec-a3a3-4077-84ff-a0a5760ff255" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="신한카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FNpxtSND6z0izxiarZLOb%2F026.jpg?alt=media&amp;token=64925b6a-293a-46d9-8aba-fe41527238b0" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FqhRYnbCZnWs7iHMm2qdf%2F027.jpg?alt=media&amp;token=e465aa64-bdc9-4e27-8242-008ae34d4579" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 7. 시니어

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2Fnz61Xth1MFLGVhYU8qk6%2F028.jpg?alt=media&amp;token=3197188e-a8fe-4fd8-a7d3-a9a891506838" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2F5UeJZVw46vE8pthZJi3j%2F029.jpg?alt=media&amp;token=64a54fd8-b66c-4b2c-8eeb-fbb2f00e273e" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 8. IT

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FcqN0fxOPWndT2TWRKsXA%2F030.jpg?alt=media&amp;token=c637bbdf-d985-455c-8cb4-da68411df842" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 9. 전시/홍보

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FcRfrxz9jMoYc80tn6CK8%2F032.jpg?alt=media&amp;token=0bec3654-3bb2-4bb6-a69f-4640377a0f62" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FAkyiCfhceyfpT7Dbge9c%2F033.jpg?alt=media&amp;token=f8beb15e-0040-47b2-b886-d0a7a665b4d8" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FF0Ysx0iDGXFlwGv7r2C3%2F034.jpg?alt=media&amp;token=761adbbf-7be7-4003-9b34-d46877e6c6b2" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2Fx4r3exQjaH5gD8yAr3pC%2F%EB%A0%88%ED%8D%BC%EB%9F%B0%EC%8A%A4-041.png?alt=media&amp;token=13e29efc-e54e-4744-8aac-afc73dc20398" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="T MAP" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FKzfAyUOIRnjdxQi30Aia%2F031.jpg?alt=media&amp;token=44762106-db7a-4e47-84db-cf23980f6c23" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FrJ2H5aqetfwjcsvhtxVy%2F037.jpg?alt=media&amp;token=009732ad-4111-45da-adf4-318d91f2c5d6" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}

### 10. 기타

{% tabs %}
{% tab title="SKT" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FdAoFwpGfUwIR652QDXsp%2F040.jpg?alt=media&amp;token=559fd39c-31aa-4af3-87ac-8faf6e11c511" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="신한카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FBg0DnHPKdFR1IMxjq9ID%2F036.jpg?alt=media&amp;token=2d046050-a263-4d35-9fb9-1ca5b17c182c" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2FQc4FV0oPhbr7rBdvvCSP%2F039.jpg?alt=media&amp;token=d74ea678-15ce-402c-99df-532d923c9aa0" alt=""><figcaption></figcaption></figure>
{% endtab %}

{% tab title="롯데카드" %}

<figure><img src="https://2020990716-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FtGD8juodlqzWgh03UftZ%2Fuploads%2Fj4MOS9W9mS5y932Ie1F2%2F038.jpg?alt=media&amp;token=2f0b61e2-e847-433f-b285-156555a23d82" alt=""><figcaption></figcaption></figure>
{% endtab %}
{% endtabs %}
